True Blue Financial Celebrate One-Year Anniversary of Benton Harbor Office with Special Ribbon Cutt

Media Contact:

Mikaela Owen

Operations Specialist

True Blue Financial

269-982-2710

mowen@trueblue.financial

FOR IMMEDIATE RELEASE: June 16, 2025



Benton Harbor, MI — True Blue Financial is proud to announce the one-year anniversary of its Benton Harbor location (677 West Main Street) with a celebratory ribbon cutting ceremony hosted by the Southwest Michigan Regional Chamber on Wednesday, June 18, 2025, at 9:00 a.m. 

Founded in 2008 by Lucas Brown, True Blue Financial has grown from a modest three-person team in a single location to ten dedicated professionals serving clients across two Southwest Michigan offices. The company’s expansion into Benton Harbor last year marked a significant step forward in its mission to provide transparent, comprehensive, and personalized financial services to individuals and families throughout the region.

“True Blue Financial’s growth and expansion into Benton Harbor speaks volumes about their commitment to our region and the people who call it home,” said Arthur Havlicek, President & CEO of the Southwest Michigan Regional Chamber. “Their client-first approach and reputation for excellence make them an asset to our business community, and we’re thrilled to celebrate this milestone alongside them.”

True Blue Financial offers a full suite of services including Investment Management, Financial Planning, Tax Planning, and Tax Preparation. With more than four decades of combined experience among its team of Financial Advisors and CPAs, the firm is known for delivering straightforward wisdom, actionable advice, and truly listening to the complete financial goals of every client—whether they are in the accumulation or distribution stage of life.

“Our name, ‘True Blue,’ represents more than just our brand—it’s a promise to our neighbors,” said Lucas Brown, Founder of True Blue Financial. “It’s a commitment to honesty, integrity, and unwavering dedication to the financial well-being of the people and communities we proudly serve.”

The expansion to the Benton Harbor office has allowed the firm to better accommodate its growing team and, most importantly, to extend its reach to more residents and businesses throughout the area. Located just east of the Bicentennial Bridge, the new space symbolizes True Blue’s dedication to remaining a trusted partner in the financial journeys of its clients.

“Our clients place their continued trust in us every day,” Brown added. “We are grateful for the opportunity to continue serving Southwest Michigan with care and commitment.”

For more information about True Blue Financial, visit: https://www.trueblue.financial.

Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through True Blue Financial, a registered investment advisor and separate entity from LPL Financial.

About True Blue Financial

The name “True Blue” is a statement to our community. It tells the people of Southwest Michigan that their financial future deserves our total commitment.

Over the decades we’ve earned a reputation for quality service. Again and again, we’ve demonstrated an unwavering devotion to client care. We’re known for straightforward wisdom and actionable advice because we believe in helping you reach your potential—in a way that makes you feel heard and understood.

That’s why our clients have confidence in us when life changes or the market shifts, when questions arise and goals change. They know that whether they’re facing the everyday or the unexpected, we’re there with them every step of the way.

About the Southwest Michigan Regional Chamber: The Southwest Michigan Regional Chamber is a non-profit business advocacy and collective-impact organization serving Berrien, Cass, and Van Buren Counties. Established in 1954, the Chamber works to strengthen regional assets, advocate for regional priorities, and cultivate an economic ecosystem that prepares the region for future opportunities.