True Blue Financial
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Financial Services & InvestmentsFinancial ConsultantsInvestment & Financial ServicesTax Service

About Us

The name “True Blue” is a statement to our community. It tells the people of Southwest Michigan that their financial future deserves our total commitment.

Over the decades we’ve earned a reputation for quality service. Again and again, we’ve demonstrated an unwavering devotion to client care. We’re known for straightforward wisdom and actionable advice because we believe in helping you reach your potential—in a way that makes you feel heard and understood.

That’s why our clients have confidence in us when life changes or the market shifts, when questions arise and goals change. They know that whether they’re facing the everyday or the unexpected, we’re there with them every step of the way.


*Securities offered through LPL Financial, Member FINRA/SIPC. Investment Advice offered through True Blue Financial, a registered investment advisor and separate entity from LPL Financial.

Rep/Contact Info

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Lucas Brown
Owner/Founder
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Nicole Coar
Financial Advisor
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Victoria Holt, CFP
Certified Financial Planner

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