Ribbon Cutting: MWF/106.1 & Visit SW Michigan

Join us in celebrating the launch of Visit Southwest Michigan Radio, now airing on 106.1 FM and streaming worldwide. Created to serve both local residents and visitors, the station features a vibrant mix of feel-good seasonal music alongside local spotlights, community updates, and highlights of the attractions and experiences that make Southwest Michigan unique.

To mark the launch, Visit Southwest Michigan, Mid-West Family Marketing and Media, and the Southwest Michigan Regional Chamber will host a ribbon cutting celebration on Monday, January 26 at noon, speaking engagements to begin at 12:15pm. Community members, partners, and guests are invited to attend and help welcome this new voice dedicated to connecting people to our region.

Whether you’re discovering Southwest Michigan for the first time or already call it home, Visit Southwest Michigan Radio offers a fresh way to stay connected to what’s happening across the area. Tune in on 106.1 FM, stream from anywhere, and learn more at swmichigan.org.