Wightman’s Director of Marketing Earns CPSM Credential

Wightman’s Director of Marketing Earns CPSM Credential
Royal Oak, Mich.— Wightman, a multi-disciplinary civil engineering, architecture, and survey firm, is pleased to announce that Nicollette
Cardwell, the firm’s director of marketing, has been credentialed as a Certified Professional Services Marketer (CPSM) by the Society
for Marketing Professional Services (SMPS).
In her role, Cardwell demonstrates a unique understanding of the day-to-day functions of marketers and has made a commitment to
excel in the Architecture, Engineering, and Construction fields. With the CPSM designation, she will continue to lead Wightman’s
business development activities, pursue strategic growth opportunities, and promote the company’s culture.
Cardwell joined Wightman in 2022. Prior to that, she was an Associate and Client Relations and Business Developer Manager at TMP
Architecture, Inc.
She currently serves as the membership director of SMPS Southeast Michigan and has been a member of the group since 2018.
Cardwell graduated from San Diego State University in 2013 with a Bachelor of Arts degree in Journalism and Media Studies.
“Wightman offers a company culture that encourages staff to learn, grow, and develop new skills. We applaud Nicollette for her
commitment to her craft. By receiving the CPSM certification, she further exhibits the characteristic of being a trusted advisor to our
clients,” Matt Davis, president of Wightman, stated.
Cardwell works out of Wightman’s Royal Oak office. To learn more about her, visit

About Wightman
Wightman is a full-service consulting firm that exists to serve people and the communities we live in. Our dynamic team of more than
170 professionals works to analyze, advise, design, and deliver successful projects in partnership with governments, businesses, and
institutions in our communities. Our unique approach is to offer comprehensive multi-disciplinary services, industry expertise, accurate
scope of work, and a passion for listening.
Services offered include architecture, civil engineering, and surveying. Additional specialty services offered include planning, GIS,
landscape architecture, interior design, and reality capture. The firm has offices in Allegan, Benton Harbor, Hastings, Kalamazoo, Royal
Oak, and Southgate, Mich., as well as Plymouth and South Bend, Ind.