Benton Harbor, Mich.— Wightman is proud to announce that Nicollette Cardwell, Director of Marketing, has been named the 2025-2026 President of the Society for Marketing Professional Services (SMPS) Southeast Michigan Chapter.
In 2023, she earned the Certified Professional Services Marketer (CPSM) credential, a distinction held by fewer than 1,000 professionals nationwide, demonstrating her expertise and commitment to the architectural, engineering, and construction (AEC) industry.
As President, Cardwell will guide the SMPS Southeast Michigan Chapter in delivering valuable professional development, networking, and leadership opportunities to marketers and business developers in the AEC industry. Her leadership will play a key role in advancing the chapter’s mission to transform business through marketing leadership.
“I am honored to serve as President of the SMPS Southeast Michigan Chapter,” said Cardwell. “SMPS has been an incredible resource in my professional journey, and I look forward to giving back by supporting our members and strengthening the role of marketing in shaping the future of the AEC industry.”
The SMPS Southeast Michigan Chapter is part of a national organization dedicated to creating business opportunities for AEC firms through professional development, advocacy, and networking.
“Wightman is thrilled to see Nicollette take on this important leadership role,” said Wightman President Steve Carlisle. “Her commitment to excellence and her ability to inspire others make her a natural fit to lead the SMPS Southeast Michigan Chapter. We are excited to see the positive impact she will make for both the organization and the broader AEC community.”
For more information about Wightman, Nicollette Cardwell, or the services the firm offers, visit https://gowightman.com/.
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About Wightman
Wightman is a full-service consulting firm that exists to serve people and the communities we live in. Our dynamic team of more than 200 professionals works to analyze, advise, design, and deliver successful projects in partnership with governments, businesses, and institutions in our communities. Our unique approach is to offer comprehensive multi-disciplinary services, industry expertise, accurate scope of work, and a passion for listening.
Services offered include architecture, civil engineering, and surveying. Additional specialty services offered include GIS, interior design, and reality capture. The firm has offices in Allegan, Benton Harbor, Hastings, Kalamazoo, Royal Oak, Southgate, and South Haven, Mich., as well as Fort Wayne, Plymouth, Portage, and South Bend, Ind.
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Wightman
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Nicollette Cardwell Director of Marketing
- September 11, 2025
- (248) 985-7711
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