For generations, Southwest Michigan farmers have shaped the region's economy and identity, with the Benton Harbor Fruit Market (BHFM) serving as a key connection point between growers and buyers. Today, that system faces growing challenges. Farmers struggle with uncertainty in selling their products, and many residents lack consistent access to fresh, locally grown food.
A regional feasibility study is now underway to explore whether a year-round local produce marketplace at BHFM could help address both problems. To be clear, this is a study only. No retail outlet is being built, and no development decisions have been made. The goal is to find out whether this kind of farmer-centered model could realistically work for this region.
The study is led by United Way of Southwest Michigan / Be Healthy Berrien in partnership with the Southwest Michigan Planning Commission. New Venture Advisors is conducting the study, with agricultural input from Dad's Farm Market and Molter Produce. SBG Health Strategies is acknowledged for its role in securing the award. Funding is provided by the Michigan Health Endowment Fund.
"Farmers need buyers to show up, and buyers need to know there's enough product. Rebuilding that trust and consistency on both sides is really the key," one participant shared during a recent listening session.
Farmer input has been central from the start. A March 2026 listening session, co-hosted with the Michigan Department of Agriculture and Rural Development, gave farmers and food system stakeholders the opportunity to share candid feedback that will shape the study's direction.
"If the pricing is right and the volume is there, I'd bring [the] product — but I need to know the market is serious," another farmer noted.
The study will examine food hub operations and business planning, infrastructure and technology needs, workforce strategies, food access partnerships, SNAP/EBT integration, and long-term financial sustainability. It is expected to be completed in Q1 2027.
"This effort is assessing our region's assets, needs, gaps, and opportunities," said John Egelhaaf, Executive Director of the Southwest Michigan Planning Commission. "It's an opportunity to explore how stronger connections between local production and access could support farmer viability, improve food access, and build a more resilient regional food system."
Two public surveys are now open for farmers and producers as well as community residents across Southwest Michigan. Visit BeHealthyBerrien.org to find the links and share your perspective.
