United Federal Credit Union (United) is pleased to announce the promotion of Halee Pullins to the position of Director of Marketing. Pullins brings over seven years of experience in credit union marketing and public relations, with a strong track record of leading innovative, member-focused campaigns.
“Halee has been an integral part of our marketing team, and we’re proud to see her step into this leadership role,” said Kaylee Ganus, Chief Marketing Officer at United. “Her strategic vision, deep understanding of our brand, and passion for connecting with our members through meaningful marketing make her the perfect choice to lead our efforts forward. I’m excited to see how she continues to elevate our brand and inspire her team.”
As Director of Marketing, Pullins will lead United’s marketing, branding, and media strategy. She will serve as the subject matter expert on the credit union’s visual and verbal identity, ensuring all creative and messaging align with United’s brand standards across all markets. Pullins will oversee all marketing campaigns, including promotions and line of business support, and will manage the Marketing team and budget.
Pullins joined United in 2022 as a Mortgage Marketing Coordinator, where she led targeted campaigns to support mortgage production goals and provided multi-channel marketing solutions to the sales team. In 2025, she was promoted to Product Marketing Strategist, where she led product and market expansion initiatives, aligning marketing strategies with business objectives while maintaining brand integrity.
Before joining United, Pullins held various marketing and public relations roles within the credit union industry. In those positions, she developed and executed strategic communications plans, managed multiple budgets, and led teams focused on delivering creative, results-driven campaigns. Her leadership and collaborative approach consistently produced positive outcomes and strengthened community engagement.
