STEVENSVILLE, MI (September 12, 2023) – Competitive Edge is thrilled to announce the promotion of Dawn Janis to the position of Vice President of Sales. With an impressive track record of success and a remarkable 23-year career in the promotional products industry, Dawn's appointment is a testament to her unwavering dedication and expertise. Her outstanding contributions to our organization have made her the natural choice to lead our dynamic sales team.


Dawn Janis is a seasoned luminary in the realm of promotional products, boasting over two decades of experience. She is a proud holder of a bachelor’s degree in marketing, which she earned from Illinois State University. Until recently, Dawn was a resident of Illinois, but following her recent marriage and relocation to the vibrant state of Michigan, she is poised to channel her wealth of knowledge and industry proficiency into Competitive Edge.


Beyond her extensive experience, Dawn is revered as a leader in the promotional products community. She is a devoted member of industry-related trade associations and has held the prestigious position of President at PPAChicago. Additionally, Dawn has been an active participant on the MiPPA Leadership Conference Committee and consistent volunteer for PPAI. Her commitment to advancing the industry is further underscored by her certification as a Master Advertising Specialist (MAS).


Dawn's exceptional devotion to the promotional products profession has earned her a multitude of accolades, including the esteemed Gold Pyramid Award, recognizing her outstanding achievements in the field. Her deep-rooted connections within the industry make her an invaluable asset to Competitive Edge, and her presence is poised to fortify the company's reputation and relationships with our diverse customers.


"We are absolutely thrilled to promote Dawn to the role of Vice President of Sales," expressed Mary Jo Tomasini, CEO of Competitive Edge. "Her extensive experience, leadership within the industry, and profound understanding of promotional products make her the perfect choice to steer our sales endeavors. Dawn's guidance of our sales team underscores our commitment to delivering exceptional products and services to all our valued customers."


CE Competitive Edge LLC, a certified Women's Business Enterprise, is a comprehensive provider of promotional products and premium services, specializing in branded merchandise and incentive programs. Since its establishment in 1993, the company has steadily risen to become the preferred supplier of promotional products and premiums for numerous top organizations nationally. Distinguished by its exceptional performance, Competitive Edge is among the top 1% of the over 20,000 PPAI distributors nationwide. Recognized for excellence, the company has received multiple accolades from both industry and the community. These include being named one of PPB Magazine’s “Promo's Greatest Companies to Work” and Counselor Magazine’s “Best Places to Work”,  receiving the "Outstanding Women's Business Enterprise (WBE) of the Year" award from the Michigan Women's Business Council, as well as the "Best Community Leadership Award" and "Best Year-Round Partnership Award" from the United Way of SW Michigan.

For further details, please visit our website at www.competitive-edge.