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FOR IMMEDIATE RELEASE: July 23, 2025
SAINT JOSEPH, MI - Bricks & Minifigs® is the largest franchised toy store of its kind specializing in the buying, selling and trading of new and used LEGO® sets, bulk bricks, and minifigures (“minifigs”). The store will be located at 2047 Niles Road, St. Joseph, MI 49085 and is the first store opened by franchisee Fernanda Pineda, a resident of the Saint Joseph/Stevensville area.
In addition, Bricks & Minifigs will provide an event space for birthday parties or special LEGO® themed events like after-school robotics clubs, “Make-and-Take” events, Brick Derby races, and more. The space will also be available for corporate workshops, mini-retreats, and team-building off-site meetings.
Bricks & Minifigs has built their brand based on three principals:
- REBUILD: with tens-of-thousands of pieces to choose from, customers will have what they need to rebuild their favorite sets or create their own original projects.
- REUSE: Bricks & Minifigs buys, sells, and trades everything LEGO®. And we mean everything!
- REIMAGINE: staff members are trained to assist customers of all ages to create unique and imaginative masterpieces.
“I’m very excited to bring the Bricks & Minifigs experience to the area,” Fernanda Pineda said. “LEGO® is an ageless toy that appeals not only to children, but also to parents, grandparents, and anyone who enjoys creative expression through those little plastic bricks.”
“We’re thrilled to welcome Bricks & Minifigs to the St. Joseph business community,” said Arthur Havlicek, President & CEO of the Southwest Michigan Regional Chamber. “Fernanda’s passion for creativity and connection shines through this new venture, which not only brings a beloved brand to our region but also offers a unique space for families, educators, and businesses to come together. It’s an exciting addition to our growing, family-friendly economy.”
The first 100 customers through the door for the Grand Opening celebration on August 2nd at 10:00am will receive a free customized “Bricks & Minifigs Saint Joseph” gift. The first 10 customers in line will also receive a full year of Free Bulk once a month. For all people joining our Grand Opening there will be a chance to win 3 New in box LEGO sets and be part of amazing activities during the day. All parties and events booked during the Grand Opening weekend will receive a 20% discount off standard booking rates.
The LEGO® pop culture experience not only includes the quintessential building bricks, but various movies and television programs as well, such as “The LEGO® Movie” (2014) and the “LEGO® Batman Movie” (2017), “The LEGO® Ninjago Movie” (2017), and LEGO®Masters hosted by Will Arnett (airs on FOX).
Visit Bricks & Minifigs Facebook Here
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