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About Us

Mid-West Family is a local employee-owned radio, interactive media, digital services, and events company. Our mission is simple, but important: serve our local communities with information, entertainment, and companionship, produced by people who live and work here. We’re ‘more than just radio,’ taking an agency-level approach to your advertising by strategizing all levels of the customer journey effectively and focusing on your growth.

Our Michigan brands include News/Talk/Sports 94.9 WSJM, 106.1 The New QYQ, ROCK 107 WIRX, 98.3 The Coast, SuperHits 103.7 COSY-FM, 97.5 Y-Country, 95.7 The Lake, WSJM Sports, DASH Digital Services,, Town Crier Wire, Radio Super Saver & Dining Deals, #RadiObsessed, and more.

We are proud to call Michigan’s Great Southwest home since 1958, when the Wisconsin partners of WSJM Inc. purchased WSJM-AM 1400. Now, Mid-West Family has grown to serve our communities in 8 markets across Michigan, Indiana, Illinois, Wisconsin and Missouri. Our founder, William E. Walker, never sought to own control of any station like a traditional corporate conglomerate model. Instead, he insisted that we “associate with capable, ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that when a station serves its’ community well, it is bound to profit accordingly.”

Mid-West Family also owns and operates the WSBT Radio stations in South Bend, Indiana.


Marketing Strategist
Category: Marketing, Advertising & Business Dev.
Hey you, type-A, highly organized, super-createive, results-oriented marketer! Mid-West Family wants to talk to you about our Marketing Strategist role at our location in Benton Harbor, Michigan. Our experienced Business Development team prospects great local businesses and organizations that need to grow every day around our community, and we need YOU to take what they found and turn it into more
Phone:(269) 925-1111
Fax:(269) 925-1011
Business Development Specialist - Benton Harbor
Category: Marketing, Advertising & Business Dev.
A Business Development Specialist spends 75-85% their time building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help the business grow both awareness and revenue.  This career is about shaking hands, building trust, and transitioning the local business owner to work directly with our Marketing more
Phone:(269) 925-1111
Fax:(269) 925-1011

Rep/Contact Info

Dave Doetsch
President / General Manager
Bill Gamble
General Manager of South Bend
Paul Layendecker
WCSY Mornings / Vice President of Content
Ken Lundberg
News Director
Pat Moody
Gayle Olson
Chairman of the Board

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