About Us

Mid-West Family is a local employee-owned radio, interactive media, digital services, and events company. Our mission is simple, but important: serve our local communities with information, entertainment, and companionship, produced by people who live and work here. We’re ‘more than just radio,’ taking an agency-level approach to your advertising by strategizing all levels of the customer journey effectively and focusing on your growth.

Our Michigan brands include News/Talk/Sports 94.9 WSJM, 106.1 The New QYQ, ROCK 107 WIRX, 98.3 The Coast, SuperHits 103.7 COSY-FM, 97.5 Y-Country, 95.7 The Lake, WSJM Sports, DASH Digital Services, MoodyOnTheMarket.com, Town Crier Wire, Radio Super Saver & Dining Deals, #RadiObsessed, and more.

We are proud to call Michigan’s Great Southwest home since 1958, when the Wisconsin partners of WSJM Inc. purchased WSJM-AM 1400. Now, Mid-West Family has grown to serve our communities in 8 markets across Michigan, Indiana, Illinois, Wisconsin and Missouri. Our founder, William E. Walker, never sought to own control of any station like a traditional corporate conglomerate model. Instead, he insisted that we “associate with capable, ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that when a station serves its’ community well, it is bound to profit accordingly.”

Mid-West Family also owns and operates the WSBT Radio stations in South Bend, Indiana.