Mid-West Family - Southwest Michigan


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About Us

Mid-West Family is a local employee-owned radio, interactive media, digital services, and events company. Our mission is simple, but important: serve our local communities with information, entertainment, and companionship, produced by people who live and work here. We’re ‘more than just radio,’ taking an agency-level approach to your advertising by strategizing all levels of the customer journey effectively and focusing on your growth.

Our Michigan brands include News/Talk/Sports 94.9 WSJM, 106.1 The New QYQ, ROCK 107 WIRX, 98.3 The Coast, SuperHits 103.7 COSY-FM, 97.5 Y-Country, 95.7 The Lake, WSJM Sports, DASH Digital Services, MoodyOnTheMarket.com, Town Crier Wire, Music Express Mobile DJ Service, Radio Super Saver & Dining Deals, #RadiObsessed, Smooth Jazz at Sunset, Summer Jam, Wedding World, Kids Christmas Carnival, and more.

We are proud to call Michigan’s Great Southwest home since 1958, when the Wisconsin partners of WSJM Inc. purchased WSJM-AM 1400. Now, Mid-West Family has grown to serve our communities in 8 markets across Michigan, Indiana, Illinois, Wisconsin and Missouri. Our founder, William E. Walker, never sought to own control of any station like a traditional corporate conglomerate model. Instead, he insisted that we “associate with capable, ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that when a station serves its’ community well, it is bound to profit accordingly.”

Mid-West Family also owns and operates the WSBT Radio stations in South Bend, Indiana.


Multi-Media Journalist
Category: Media - Broadcast
Full or Part Time (afternoons and evenings) Mid-West Family is looking to hire a Multi-Media Journalist to cover local news as well as business and sports related stories in southwest Michigan.  This role requires flexible hours, some days and events will warrant more hours than others.  This is especially true for the afternoon/evening reporter position which is responsible for covering most ...read more
Phone:(269) 925-1111
Fax:(269) 925-1011
Customer Success Assistant Coordinator
Category: Administrative & Office Work
Do you absolutely love solving puzzles, managing projects, and helping your teammates succeed? Maybe you possess an attitude of servitude!  If you are enthusiastic about learning, growing, supporting, and thriving in an innovative environment, then you just might be our new Customer Success Assistant Coordinator! When our Business Development team gets a ‘YES,’ your best work begins as you turn ...read more
Phone:(269) 925-1111
Fax:(269) 925-1011

Rep/Contact Info

Bob Bucholtz
Director of Business Development
Lorraine Day
Senior Business Development Specialist
Dave Doetsch
President / General Manager
Card image cap
Zack East
Vice President, Business Development & Innovation
Bill Gamble
General Manager of South Bend
Paul Layendecker
WCSY Mornings / Dir. of Programming & Content
Pat Moody
Gayle Olson
Chairman of the Board