Mid-West Family - Southwest Michigan


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About Us

Mid-West Family is a local employee-owned radio, interactive media, digital services, and events company. Our mission is simple, but important: serve our local communities with information, entertainment, and companionship, produced by people who live and work here. We’re ‘more than just radio,’ taking an agency-level approach to your advertising by strategizing all levels of the customer journey effectively and focusing on your growth.

Our Michigan brands include News/Talk/Sports 94.9 WSJM, 106.1 The New QYQ, ROCK 107 WIRX, 98.3 The Coast, SuperHits 103.7 COSY-FM, 97.5 Y-Country, 95.7 The Lake, WSJM Sports, DASH Digital Services, MoodyOnTheMarket.com, Town Crier Wire, Radio Super Saver & Dining Deals, #RadiObsessed, and more.

We are proud to call Michigan’s Great Southwest home since 1958, when the Wisconsin partners of WSJM Inc. purchased WSJM-AM 1400. Now, Mid-West Family has grown to serve our communities in 8 markets across Michigan, Indiana, Illinois, Wisconsin and Missouri. Our founder, William E. Walker, never sought to own control of any station like a traditional corporate conglomerate model. Instead, he insisted that we “associate with capable, ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that when a station serves its’ community well, it is bound to profit accordingly.”

Mid-West Family also owns and operates the WSBT Radio stations in South Bend, Indiana.


Integrated Marketing Sales Strategists
Category: Sales
Integrated Marketing Sales Strategists (IMSS) develop full-funnel marketing and advertising strategies directly with accounts.  As an IMSS, you will be prospecting, developing client relationships, selling and managing full-funnel marketing strategies.Primary focus: 75%-85% of one's time spent in client engagement activities and meetings.  With a robust support team, the time in-office will be ...read more
Phone:(269) 925-1111
Fax:(269) 925-1011
Moody on the Market/Town Crier Wire Ad Sales
Category: Advertising
Job Details: An Advertising Sales Specialist for Moody on the Market and Town Crier Wire will spend 75-85% their time building relationships with members of the local business community to make them aware of these platforms and how they can be maximized to advertise their businesses.  This career is about shaking hands, building trust, and securing new business for these platforms.     As two ...read more
Phone:(269) 925-1111
Fax:(269) 925-1011
Digital Business Development Specialist
Category: Advertising
Mid-West Family SWMI is looking for a high-energy, creative individual that enjoys working with business owners and advertising executives.  The Digital Business Development Specialist is responsible for educating and selling clients an array of digital solutions such as OTT, SEO, Paid Search, Audience Targeting, and social media.  You will be responsible for developing new business as well as ...read more
Phone:(269) 925-1111
Fax:(269) 925-1011
Customer Success Coordinator
Category: Advertising
As the Customer Success Coordinator, you will:Process contracts for new or revised orders from our Business Development team and insert their components into our systems for approval by managementCommunicate with teammates and clients to get the necessary information to build orders and send them to our internal teams for successful executionWork closely with the Director of Business ...read more
Phone:(269) 925-1111
Fax:(269) 925-1011

Rep/Contact Info

Bob Bucholtz
Director of Business Development
Dave Doetsch
President / General Manager
Card image cap
Zack East
Vice President, Business Development
Bill Gamble
General Manager of South Bend
Paul Layendecker
WCSY Mornings / Vice President of Content
Ken Lundberg
News Director
Pat Moody
Gayle Olson
Chairman of the Board