Mid-West Family - Southwest Michigan


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About Us

Mid-West Family is a local employee-owned radio, interactive media, digital services, and events company. Our mission is simple, but important: serve our local communities with information, entertainment, and companionship, produced by people who live and work here. We’re ‘more than just radio,’ taking an agency-level approach to your advertising by strategizing all levels of the customer journey effectively and focusing on your growth.

Our Michigan brands include News/Talk/Sports 94.9 WSJM, 106.1 The New QYQ, ROCK 107 WIRX, 98.3 The Coast, SuperHits 103.7 COSY-FM, 97.5 Y-Country, 95.7 The Lake, WSJM Sports, DASH Digital Services, MoodyOnTheMarket.com, Town Crier Wire, Music Express Mobile DJ Service, Radio Super Saver & Dining Deals, #RadiObsessed, Smooth Jazz at Sunset, Summer Jam, Wedding World, Kids Christmas Carnival, and more.

We are proud to call Michigan’s Great Southwest home since 1958, when the Wisconsin partners of WSJM Inc. purchased WSJM-AM 1400. Now, Mid-West Family has grown to serve our communities in 8 markets across Michigan, Indiana, Illinois, Wisconsin and Missouri. Our founder, William E. Walker, never sought to own control of any station like a traditional corporate conglomerate model. Instead, he insisted that we “associate with capable, ambitious people who have been encouraged to acquire a stock interest, so we are always working together for a station’s welfare, knowing that when a station serves its’ community well, it is bound to profit accordingly.”

Mid-West Family also owns and operates the WSBT Radio stations in South Bend, Indiana.


Business Development Specialist
Category: Sales
A Business Development Specialist spends 75-85% their time building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help the business grow both awareness and revenue.  This career is about shaking hands, building trust, and transitioning the local business owner to work directly with our Marketing ...read more
Contact: Dave Doetsch & Zack East
Phone:(269) 925-1111
Fax:(269) 925-1011
WYTZ Country Morning Personality/Programming Asst.
Category: Media - Broadcast
Responsibilities of this position may include:Engaging with listeners on air, on-line and in person.Broadcasting live or virtually from remote locations and events.Doing ad-lib endorsements/commercials as an ‘influencer.’Daily commercial production using Cool Edit softwareOperating control console and remote equipmentConducting live and recorded interviewsScheduling/editing/merging music and ...read more
Contact: Paul Layendecker
Phone:(269) 925-1111
Fax:(269) 925-1011

Rep/Contact Info

Bob Bucholtz
Director of Business Development
Dave Doetsch
President / General Manager
Card image cap
Zack East
Vice President, Business Development & Innovation
Bill Gamble
General Manager of South Bend
Paul Layendecker
WCSY Mornings / Vice President of Content
Pat Moody
Gayle Olson
Chairman of the Board
GB Richmond
Business Development Manager - North Region