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Promotional Products Professional Achieves Industry Certification

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January 28, 2020
Paula Wygonik, MAS of CE Competitive Edge LLC, Stevensville, MI, earned the certification of Master Advertising Specialist (MAS) administered by Promotional Products Association International (PPAI; ppai.org), the largest international not-for-profit association for more than 16,000 members of the $24-plus billion promotional products industry.
 
Paula Wygonik, MAS is the President at Competitive Edge and has been with the company for 15 years, she joined the company in August 2004. Wygonik recognizes the importance of these certifications – not only for her own professional growth, but also for the added value they bring to her clients, co-workers and the promotional products industry as a whole. 
 
The Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS) and Master Advertising Specialist Plus (MAS+) Certifications are the promotional products industry's premier professional designations. Individuals with a PPAI Certification are industry leaders—those who have attained a higher standard of professional competence, knowledge and experience. PPAI industry certification is acquired through a combination of: required certification classes, demonstrated years of employment in the industry, education, industry contributions and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.
 
The Master Advertising Specialist (MAS) Certification requires completion of and current CAS Certification, a minimum five years of experience in the promotional products industry, additional MAS level course curriculum, industry service and passing a comprehensive exam.
 
Through industry certification, promotional products professionals can earn the designations of Certified Advertising Specialist (CAS), Master Advertising Specialist (MAS) or Master Advertising Specialist Plus (MAS+). PPAI Certification demonstrates a commitment to both business excellence and continual professional growth. A relatively small percentage of professionals hold these certifications and are known as the industry’s innovators and leaders. PPAI Certification Program has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry. For more information on the CAS, MAS, MAS+ Certifications, please visit www.ppai.org/certification or e-mail Certification@ppai.org.
 
The promotional products medium is an essential element in the marketing communications mix. A “branded” tangible product turns an ordinary message into a marketing experience an audience can see, touch, hear, smell and even taste. Promotional products are one of the most efficient and effective media buys with the advertising industry. For more information about Promotional Products Association International (PPAI) or to learn more about the proven power of promotional products (including research and case studies), visit the PPAI website at www.ppai.org or contact PPAI at 972-258-3063 or PR@ppai.org.