With this year's YP Summit Week theme being "All About You," we had to have a session all about personal branding. What is personal branding? What is a personal brand? In this session, we'll distinguish between the two, and explain the importance of personal branding for you and your career. We'll also share strategies and and the tools you need to achieve your personal branding goals.
Presenting will be YP marketing communication advisors Macy Troyer and Ryan Zerfas.
Founder & CEO | Blossm Social Media |
Macy Troyer is a business owner and entrepreneur who is a 2020 Michiana Forty under 40 recipient as one of Northern Indiana’s most talented and dedicated young professionals. She is the founder and CEO of Blossm Social Media, a social media marketing agency. Macy is an Alpha Sigma Alpha graduate of Indiana University (2018), she triple majored in Marketing, Business Management, and International Studies. Macy is an expert in personal branding, social media marketing, and scaling brands in both the public and private sectors and for professional athletes. Receiving her first award for entrepreneurship and innovation at 17, her most significant assets are providing solutions, building relationships, and bringing ideas to life. |
Manager, Influencer Marketing | Lippert Components |
“Ryan Zerfas loves people. Born and raised in Granger, the people and businesses of Michiana are special to him! Ryan has worked in various fields throughout his career, collaborating on projects with partners across the US and world. He is now the Influencer Marketing Manager at Lippert, partnering with dozens of RV, Auto, and Marine social media influencers to promote Lippert’s brand, products, and resources. His goal is to inject kindness and joy everywhere he goes, and to inspire others to grow ridiculously large mustaches!
COST Complimentary, YPs, ages 21 to 39
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Date and Time
Wednesday Oct 27, 2021
12:00 PM - 1:00 PM EDT
Wednesday, October 27th
12:00 - 1:00 p.m.
Location
Zoom
Fees/Admission
Free for YP's ages 21 - 39