BUSINESS BLOCK WEBINARS
Tuesday, May 4, 10-11:15 a.m. ET | Business Model Canvas - The Business Model Canvas (BMC) is an entrepreneurial tool that enables you to visualize, design, and reinvent your business model.
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Learn the 9 key building blocks of a business or new idea
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Develop a simple, one page roadmap that captures the key building blocks.
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Receive easy to use templates to continue building and refining elements of new or existing business ideas.
Speaker Steven Cummings is a business executive with over 30 years of experience. During his career, he has led companies from $3M to $50M in revenue, driven growth internationally and domestically. He has been a SCORE mentor for more than four years.
Wednesday, May 5, 10-11:15 a.m. ET | Building Your Business Plan - A startup business plan serves several purposes but most importantly, it serves as a roadmap guiding the launch and growth of your new business. This is your chance to discover any weaknesses in your business idea, identify opportunities you may not have considered, and plan how you will deal with challenges that are likely to arise.
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An overview of your business idea
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Your goals for the business
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Your proposed target market
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Your competition and what differentiates your business.
Speaker Robert L. (Bob) Perkins is the interim Chapter Chair for SCORE Kalamazoo/Southwest Michigan. Bob has had a lengthy corporate and entrepreneurial career in the Kalamazoo area, and abroad. He has past experiences with the American Marketing Association, International Business Group of West Michigan, and the Japan-America Society of West Michigan.
Thursday, May 6, 10-11:15 a.m. ET | Options for Funding Your Business - Finding financial resources to fund your business is important to many small business owners. Having the appropriate financial documents and knowing the different options of financing available to you will help make this journey easier to navigate.
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Gain an understanding of the different financial documents needed when seeking funding
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Learn what lending organizations look for
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Discover different financing options that are available.
Moderator: SCORE Mentor Steven Cummings will moderate a panel of local financial lending experts including:
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Rachel Moreland, CCUE, is the KALSEE Credit Union Business Services Manager. She has managed banking and credit union offices from Battle Creek to Big Rapids and she started with KALSEE Credit Union in 2015 as the branch manager at Stadium Drive. She was awarded the inaugural Paul Maytas award which is KALSEE’s employee of the year award.
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Fred SaintAmour has been responsible for leading sales teams to over $1.5 billion in annual sales, and is a published author on growth techniques, strategies, methodologies and leadership.
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Johanna Nabozny, Old National Bank, specializes in commercial and consumer lending. She earned her Bachelor’s in Finance and Accounting from Central Michigan University, and her MBA from Western Michigan University.
MARKETING BLOCK WEBINARS
Tuesday, May 4, 2–3:15 p.m. ET | Making the Most of your Digital Presence - A robust online presence is essential for businesses today. Your online footprint – from your website to your social media – is a vital part of your marketing mix. This webinar will teach you to evaluate your current online presence and that of your competitors as well as the basics of creating an online strategy.
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How to conduct a basic online audit of your business and your competitors.
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How your websites and social media compares
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What you can do to differentiate from your competitors
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The basics of creating an online strategy
Speaker Cindy Schrauben holds a Master’s of Strategic Communication degree from Michigan State University. In her long and varied career she launched a parenting magazine, worked in corporate, nonprofit, and higher education communications, and is a SCORE Mentor. She is the owner of Great Gus Marketing in Kalamazoo.
Wednesday, May 5, 2–3:15 p.m. ET | Developing Your Marketing Plan - As a business owner, you may be eager to increase sales and become more profitable, and a little strategy and planning can give your business the boost it needs. This webinar will guide you through the steps to develop a strategic marketing action plan that will keep your business moving forward on the right track.
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Align your company strategy to the marketing needed to reach your customer
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Develop a customer segmentation and customer profile
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Identify what you do best and position your business so your customers can identify with your vision
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Establish sales and marketing goals for the next phase of your business growth
Speaker Dr. Kimberly Pichot is the founder of Complete Success, Inc. and the SuccessMAP Academy where she helps entrepreneurs around the world start and grow healthy and sustainable businesses that fulfill their lifetime dreams. An educator and coach at heart, she has spent her career helping organizations go from “getting by” to “exceeding expectations” through training and consulting in organizational development, strategic marketing, along with professional development modules for employees.
Thursday, May 6, 2–3:15 p.m. ET | Marketing 101 - Get the 411 on beginner-level marketing, with a few intermediate ideas, and even a few expert tips during this webinar. It’s crucial that you get a good foundation to build upon before you market.
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How to build a solid marketing foundation
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The tools and tricks of the trade to set you up for success
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What true success looks like
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What metrics you need to measure and which ones are only vanity numbers.
Speaker Dawn Renshaw is the owner and chief strategist at Stoney Creek Social Media in Portage. Dawn started the agency in 2009 because of her love for Facebook and making connections. Today, her agency manages over 180 accounts and has four team members. She has learned from years of experience owning a digital marketing agency and online classes, and she has attended the Social Media Marketing World conference.
Friday, May 7, 1–3 p.m. ET | Entrepreneurs of the Year Awards Event
Join us as we recognize aspiring and established entrepreneurs across the Southwest Michigan region for their achievements in business. Come to be inspired, ask questions, meet others in roundtable discussions, and more. The event is free and you don’t need to sign up for any other event webinars to attend.
Date and Time
Thursday May 6, 2021
May 3rd - 7th